Why You Should Get A PPC Agency Instead of In-House Specialists or Freelancers

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Google is the most-visited website in the world as it holds over 92% of the total search engine market share. When you optimize your ads and your website, you’ll be able to achieve higher visibility on Google Search. There are two ways you can leverage this search engine to grow your business: optimize your website for SEO and running PPC Ads.

Now, what’s the difference between SEO and PPC? Search Engine Optimization (SEO) drives organic and traffic to your business’ website when you optimize your web pages. On the other hand, Pay-Per-Click (PPC) are ads that you pay for. They usually appear at the top or at the bottom part of search engine results pages (SERPs) or on other websites that are relevant to your business and your prospect.

While SEO is definitely worth the effort, a lot of businesses are now taking advantage of the benefits of PPC Google Ads in order to collect more leads, convert more clients and customers, and increase revenue. The reason why most business owners choose this over SEO is because it brings in the results they want at a much shorter timeframe.

While some entrepreneurs may think that doing it on their own or getting a freelancer of in-house PPC expert may give them huge ROI from their Google ads, the result is actually the opposite. This is because it’s not quite easy to appear in the search results as some may think. It takes a lot of time, work, and proven strategies to achieve good results, i.e., appear in the SERPs of your prospects. So, if you want to take advantage of the benefits PPC Google ads can bring your business, here are some options you can consider:

  • Hire an In-House PPC Specialist
  • Work with a PPC Freelancer
  • Work with a PPC Agency

Since you’re given a number of options, you may find it quite difficult to decide which will be the best choice for your business.

In-House PPC

Hiring someone to run your digital marketing campaign in-house allows you to be more in control of your marketing efforts. Furthermore, you can hire someone who understands and follows your company’s values and principles. However, hiring in-house means that the time spent training costs are a lot higher since you’ll be spending on the salary, hiring, training, and additional benefits (if applicable) on your employee. Additionally, when you only have one person that’s managing your PPC, it can be quite challenging to create and implement new strategies, keep track of the analytics, and manage the digital advertising as a whole.

PPC Freelancers

When you work with a freelancer, the setup is similar to hiring an in-house PPC specialist, except it doesn’t require the long onboarding process, recruitment, training, etc. Though this is often considered by most since it’s the option that costs less, its biggest disadvantage is that you don’t have as much control over the performance and monitoring as you would with an in-house specialist.

PPC Agency

A PPC agency helps other businesses boost their revenue and increase their brand awareness through effective digital advertising. These agencies utilize several platforms including Google Ads, Microsoft Ads, Facebook & Instagram Ads, YouTube Advertising, and other social media channels to execute their PPC campaigns which makes this the ideal choice for businesses of any size and type. When working with a PPC agency, you can benefit from:

  • Thorough supervision and monitoring of account managers who are dedicated to meeting the agency’s expectations.
  • A team of highly skilled and experienced professionals, rather than just one individual, to manage your marketing efforts.
  • Access to proven and successful strategies to help you achieve all of your advertising goals.

An agency may require you to sign a contract with terms and conditions as well as pay a fee that’s a little higher than the other two options. But of course, the fees include the features, skills, and proven and tested strategies that allow you to reap all the benefits of PPC Google Ads.

The PPC Agency For Your Business

The daily demands of running a business can become overwhelming for entrepreneurs, no matter what niche you are in. Choosing between outsourcing and in-house talent can be a challenging decision. On one hand, you want your employee working alongside you, but on the other, you must decide whether to look externally or rely on your current in-house team. Let’s face the facts, no one wants to spend a lot of time on training an in-house team just to manage digital advertising. That’s why the most cost-effective and less time-consuming solution is to hire an agency to do it for you. Although it’s the more expensive option, with a PPC agency, you gain access to a powerful and highly skilled team of experts that will help you increase brand awareness, drive traffic to your website, and boost your revenue. If you want to scale your business online with PPC Google Ads, get in touch with us today.