If you are still fairly new to social media marketing, one of the areas that you will need to master in order to see success, comes with Facebook. It’s difficult to know just how you can get started when it comes to your Facebook advertising design, when you are blending together images, videos, copy, call to actions and more it can be difficult to know just how you can proceed for maximum effectiveness.

By following some of these top tips, you can have more success when it comes to creating advertising on Facebook. Here are some of the ways that you can get more efficient and create more effective ads:

Release and test several designs:

Even if a certain design for Facebook ad seems like a lock, it’s important to never assume that it’s going to provide you with instant conversions. It doesn’t matter how long you’ve been advertising on Facebook as a platform, you need to test every new advertising design to make sure that it is reaching your target audience.

When you create a new campaign, you might even want to consider building at least four different advertising designs that you can test to see which one is the most effective. Putting out a different versions of the advertisement and then running with a version of the ad that sees the maximum conversion can really help you to learn a lot about how to proceed with your design process.

Create Buyer profiles:

Every business is likely responsible for speaking to customers that have different needs. By building a few buyer personas it’s possible to improve your overall advertising design and make sure that you are targeting your advertisements to specific audiences. Once you’ve created a few different buyer profiles, you can have advertisements that are targeted directly to those groups.

Remove doubt by adding proof:

There are many people who will resist buying a product because they fear that they’re going to lose money, the products going to break down or there’s going to be some type of problem with it in the future. Advertising a discount, free shipping or even a trial product can be a great way to make sure that you can reduce the fear and anxiety that they may be feeling.

Even a post that has multiple shares and like sonic can help to act as a testimonial for your product. If you can ease the mind of the consumer, they will be much more likely to purchase your product.

Using Call to action well:

Every advertising campaign needs to have a purpose and in order to reaffirm that purpose, consider using call to actions in all of your posts. A call to action can help to improve any conversion rate because your audience will know exactly what to do with the post after they are finished reading it.

A great call to action will help your audience feel as though they are missing out on an opportunity if they aren’t able to click or complete an action.

Choose images that invoke response:

Visual stimuli in any advertisement will need to stand out. The images that you select for your ads will need to stand out in a sea of other advertising. In order to make sure that your ads receive engagement, the added images that you choose will need to grab attention quickly and stand out against the competition. Images that are overly cluttered or with colors that can blend into the background will never get noticed.

Tap into logical and emotional feelings:

Our emotional side can quickly take over when it comes to buying behaviour but it is our rationality that ultimately stops us from converting into a customer. An advertisement that plays to the emotional side of our behaviour as well as our rational side can often convert far better. If you can combine both of these strategies in the same literature, you will find better conversions.

Keep some of these top ideas in mind as you are creating ads on Facebook. You can find more success by following these strategies! If you could use assistance in creating advertisements for Facebook, Contact me today at vera@startup-n-marketing.com