Most businesses take advantage of SEO and use it to boost their business’ online presence. This is why a lot of up-and-coming business owners are deciding to start doing the same. However, they don’t know where to begin. If you’re one of these business owners who wish to know how to start doing SEO by yourself, read on.
Let’s first begin with what SEO entails; to put it simply, Search Engine Optimization or SEO is all about creating and implementing a series of strategies that will help improve your website’s search engine ranking. Most of these strategies include incorporating top-searched keywords in your website’s content, including backlinks, creating XML sitemaps, etc. Oftentimes, in order to get guaranteed fruitful results from SEO efforts, businesses hire SEO agencies that implement results-focused strategies. However, since you’re planning to start your SEO by yourself, here are a few things that you should do:
Get an SEO Audit of Your Website
The first step to figuring out what to do in order to improve your SEO is to get an SEO audit. Now, contrary to popular belief, an audit shouldn’t just include your website. It should also include your competitors’ websites. This is important so that you know their search volume in your industry. There are several tools that you can use online to get an audit of your website, but most of the time they are inaccurate. Startup-n-Marketing highlights your main competitors and lets you identify your website’s potential areas for growth with an extensive SEO Audit.
Create SEO-optimized Content
When it comes to boosting your rank on search, content is king. It’s important that the content you post on your website is relevant, engaging, and includes some of the top-searched keywords that are relevant to your industry. By doing so, search engines can easily serve it to your target audience, which eventually helps your website rank highly on the search engine results page (SERP).
Be Prepared for Constant Changes in SEO
SEO, like everything else on the internet, is a constantly evolving field. This is why most businesses that thrive in SEO are using SEO agencies, and not just doing it by themselves. Search engines such as Google, Bing, and Yahoo! often update their algorithms that heavily influence SERPs.
Kick-start Your Website’s SEO
Businesses in Dubai, UAE are now turning to SEO to gain amazing results for their business. They leverage SEO in order to attract more website visitors, gain more conversions, and increase their business’ revenue. With an SEO-optimized website, you will be more visible to your target audience, get more traffic, and gain more opportunities to convert your prospects into customers.
If you’re not quite ready to DIY your SEO, we have a team of specialists based in Dubai, UAE that can provide you industry-leading SEO services that help you build authority, drive organic traffic, increase your site’s profitability, and get you high conversion rates. Book a consultation today.