Overcoming the competition, part 1: USP as a key to successful selling

Another common business challenge is when customers prefer your competitors above your business. To overcome this issue and achieve a winner position in this ever-growing market competition, you will have to develop a Unique Selling Proposition (USP).

First things first, why do clients buy from competitors and not from you? 🤔

➤ Unattractive visuals or inappropriate style

✔ The solution: how to enhance your marketing strategy

• Choosing high-quality, clear and well-lit photos
  • Professional-looking profile
  • Well-processed photos (Photoshop on the PC or mobile applications, you decide)
  • Use appropriate templates and illustrations for informative posts.

➤ No competitive advantage

Check out the proposals of competitors and analyze them, seeking for interesting and attractive elements, such as:

• Well-described and carefully organized service offer
  • Extensive and appealing product selection
  • After-sales service etc.

✔ The solution: what to include in your content?

• Consultation before buying. Tip: you might want to consider providing a free initial consultation!
  • Regular live Q&A, preferably once a week
  • The opportunity to exchange or return the purchase
  • Social media Stories with tips on how to use your product or maximize its efficiency.