If you are spending a portion of your marketing budget towards google ads it’s very important that you continue to get results by avoiding negative keywords within your niche. There are a number of potential things that you could be doing wrong with any type of Google ads or PPC campaign. In any form of paid advertising with online keywords, you need to think about the types of keywords that are going to help you run a more successful advertisement.

Here are some of the top mistakes that you could be making with negative keywords in the year 2020:

Wasting your budget:

The average Google ad words account is wasting around 76% of its budget by targeting the wrong keywords for its advertising. For any newcomers to Google advertising it’s important to make sure that you are managing your keywords in the advertising creation process. Most conversions in Google happen as a result of user intent and this means targeting keywords that are relevant to your brand as well as the search behaviour of your user base.

If you are focusing in on user intent with your keywords and building your platform with well researched keywords to start, you could end up in a place of utilizing negative keywords.

You aren’t using a keyword strategy:

Negative level keywords are making their way into your ad group and not in a relevant way. As you continue to tier keywords in appropriately, you can make a group level of advertising that is less confusing and far better with conversions.

Using a Google keyword planner tool in 2020 is essential to structuring your advertisements and making sure that every turn that makes its way into the search bar that , uses your keywords is going to result in effective clicks.

A keyword strategy may have to do with the other outliers of your business such as the brands that you carry and even some of your future plans for product releases. If you have people come in your website seeking a certain brand or a certain product, you could have them leaving empty-handed if you are misrepresenting your products over time.

Negative keyword matching mistakes:

If you have a list of negative keywords that you’d like to keep out, you could be missing out on a full range of other types of search queries. Singular versions of your own terms, gender-based search terms, misspellings for keywords and more can often lead to an audience that may waste some of your ad words budget. Popping these into your ads could simply be a mistake.

List management mistakes:

As you start to encounter negative keywords throughout your research, you need to keep your research well updated. Adding new keywords often and in a liberal way will make sure that your account has plenty of new directions to move in.

If you are going to be using a negative keyword strategy in the year 2020 it is very important to consider some of these top factors and more for the future success of your brand.

If you could use further assistance with negative keyword research and planning contact us today.