How to find and keep your target client!

* Finding and retaining your potential customers is probably one of the most difficult tasks when promoting a product. The search for your ideal target audience may also seem quite monotonous: as we have previously mentioned, you need to assemble the basics of your strategy and to get your product to as many potential clients as possible. Upon that, you also have to hold their attention and create additional sales, but this is, luckily, a much more creative process.

* In order to keep a customer’s interest over your product, you have to involve work on all fronts from visual content through copywriting, all the way to promotions and advertising.

Seems a bit overwhelming? Don’t worry! In the following, I am going to show you the key aspects to making your clients fall in love with your product! ⤵️⤵️⤵️

➠ Form loyalty: message customers on holidays and birthdays, send personal offers, or create loyalty programs.

➠ Provide an impeccable service: respond promptly to comments or messages (this also adds a more personal feel to your service), and try to fulfil the client’s request to the maximum potential.

➠ Do not stand still: keep creating new rubrics, competitions or projects! Giving discounts, creating unique promotions, contests or giveaways will constantly keep your business on the surface and create a feel of reward.

➠ Include reviews from customers: photo reviews or comments formatted under a separate hashtag can increase traffic on product pages and boost sales.

➠ Provide solution to customer issues (the quicker, the better!)