Facebook messenger has quite recently become one of the best new tools for marketers. In today’s marketing world there are a number of advantages in working with tools which could connect with customers on a much more personal basis. Facebook messenger is a tool that many people commonly used to stay in touch and communicate every day. What a number of retailers are now doing are utilizing chat bots and customer service prompts to use this application for messaging.

There are some huge advantages to utilizing Facebook messenger as a means of advertising. The first being that it’s extremely easy to connect with customers were ever they may be. In most cases Facebook messenger is a standard application for many smart phones today. This ensures that it’s very easy to send out a prompt or a message to customers while they are at the office and during prime times or at the day.

Chat bots are also becoming an increasingly popular tool that many companies are now using was Facebook messenger to deliver improved customer service. Chat bots can work with pre-scripted information to ensure that a series of FAQs can be answered about products, about the brand and more. Advanced chat bot programs help to reduce the load on marketers by ensuring that only unique inquires are brought forward into customer service interactions. With many of the common questions answered upfront, this can improve customer service and make sure that when customers really need help, they can get it.

About 1.2 billion people around the world are on messenger every month and this represents a massive chance to appeal to a wide audience with extremely personalized marketing. If you are interested in getting started with Facebook messenger marketing please contact our company today and we can coordinate these services for your brand.