SEO is an effective and important tool for improving brand reputation and awareness, as well as for gaining leads and clients. It benefits your company by gaining the most valuable asset, a client’s trust – but prior to that, you need to convince Google of your marketing values! So what exactly does Google monitor and how could you improve your website’s performance?

– Clickability index: measures your visitors’ interest in your let content through clicks on new website content.

Tiip: place links in blog posts an.d encourage your audience to interact more, ask questions, seek answers and share your content.

– Scrolling indicators: are your visitors scrolling all the way down your page? Do they actually get to the end of your content?

Tip: break down your content into paragraphs (optionally adding catchy subtitles) and make them only partially visible at first, encouraging your readers to scroll down the page.

– Time spent on your website: how much time do your visitors spend checking out or reading your posts? For how long do they interact with the content on your page?

Tip: add multimedia components to your site, making visitors stay and engage in your content longer. 

– Bounce rate: a key indicator from Google’s point of view, showing how frequently people visit your website but leave immediately.

Tip: make sure your adverts are relevant to what is displayed on your page. Clearly and consistently showing what you offer is key to a successful website.

– Spelling & grammar: both are of great importance as Google identifies fake content created by bots through evaluation of spelling and grammar. Tip: always check your content before publishing, sometimes we accidentally pass by our mistakes. Using a proofreading service or an online tool like Grammarly can always come as handy.