The new era of messengers

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The new era of messengers
  • Post category:Apps

Messaging applications have long been some of the most popular applications for smart phones and tablets. What these messengers are beginning to changes the way that we communicate online. In the past people would send e-mails for coordinating, communicating and sharing ideas. Today however the newest version of messengers such as Facebook messenger, whatsapp, snapchat and more have slowly begun to take over as a primary means of communication because they are simply more personal and direct.

This is also changing the tactic of many marketers today. Through the use of scheduled messages as well as customer service chats, there are many companies that are taking to these online messengers as a means to reach out to their audience and deliver personal yet extremely targeted marketing support.

The new era of messengers means that marketers can reach out to their customers with prompted messages and open up a dialogue. Unlike a traditional e-mail newsletter, a customer can message a company or brand back and get some the questions answered. Having this ability generates a real loyalty within a brand which generally leads to improved sales. With a greater focus on a personalized marketing approach today this evolution of messengers has become a prime example of the way that companies are stepping up to create more personal relationships with their customers.

Through the use of the chat bot using these messengers as a day-to-day marketing solution also becomes much more possible for a large scale brand. Chat bots which are preprogrammed with a number of responses in FAQs and push messages scheduled to release at certain times can work as a highly effective marketing tool. These chat bots can be integrated into almost any major messaging application today presenting a new era for personalized marketing it easier to manage and producing fantastic results worldwide!