Here are the task details that we will do for your website.

❏ SEO Audit

  • On Page SEO Analysis
  • Off Page SEO Analysis
  • Keyword Research
  • Recommendations

❏ Penalty Analysis

  • Google Panda Check (
  • Google Penguin Check (
  • Google Other Algorithms Check (

❏ Content Analysis & Fix

  • Duplicate Content Analysis using Copyscape (
  • Recommendations to fix in case of issues

❏ Back­links Analysis & Fix

  • Submit website in Google Webmaster Tools
  • Download all previous links
  • Analyze all back-links in terms of latest Google Updates
  • Make list of backlinks, not in compliance any more
  • Submit file in Google Webmaster Tools

❏ On Page Errors Fixing

  • Run On Page Report to find On Page Errors

Meta Issues: It includes issues like duplicate page titles, missing a meta description, page titles that are too short or too long, meta descriptions that are too short or too long, missing a page title, meta descriptions that is considered duplicates!

Visibility Issues: It includes issues like Redirects, Robot Blocking, 404 Errors and Malware!

Content Issues: It includes issues like pages with content with a low word count and duplicate content issues.

Linking Issues: It includes issues like internal links are missing anchor or ALT text, external links are missing anchor or ALT text, internal links are broken, external links are broken, internal links use rel=”nofollow”, external links use rel=”nofollow”

Images Issues: It includes issues like images are missing ALT text, images are missing title text, images are broken

Semantic Structure: It includes pages without headers were detected and pages use microdata

  • Fix them according to priorities that can help rankings
  • Priorities can be different from campaign to campaign
  • This is continuous monthly process until we fix all errors. This can be continued for months depending upon no. of errors

❏ Meta Tags Optimisation

  • Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.
  • We optimise Meta Tags of page depending upon relevance of pages
  • We will keep on repeating this process on monthly basis until we complete all pages

❏ URL Optimisation

  • If URLs are not SEO Friendly, we optimise them
  • Redirect old URLs to new ones so that authority of old pages move to new ones

❏ Content Optimisation

  • We make a list of changes that should be made to optimise content of pages
  • Pass this to client for approval
  • Once approved, we implement them
  • This process can be continued in coming months, depending upon no. of pages

❏ Sitemap Submission

  • Sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content
  • We make sitemap
  • Submit it Webmaster Tools

❏ Analytics

  • We install Google Analytics if not already installed (Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications)
  • Set Goals
  • Set Filters
  • Set Events if applicable

❏ Webmaster Tools

  • We submit site in Google Webmaster Tools (Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site)
  • Set all parameters
  • Check Google Messages
  • Make actions as required

❏  SEO Recommendations

  • We analyze website and make recommendations that can help SEO Process
  • Here are some examples. These suggestions vary from site to site
  1. Website Loading Speed
  2. Mobile Friendly Check
  3. Low Content Check in Pages
  4. Blog Posts Suggestions
  5. WWW v/s Non WWW Conflict (Google views your website as two different sites – the www version and the non www version. This is causing your website’s authority and “link juice” to be split between two websites and potentially causing duplicate content penalties that can hurt your ranking. To solve this it’s wise to permanently redirect the non www version of your website to the www version.)
  6. HTTPS/SSL Certificate Recommendation (HTTPS has a reasonably strong correlation with first page Google rankings. This isn’t surprising as Google has confirmed HTTPS as a ranking signal. We suggest you obtain an SSL Certificate for this website. This can easily be done by contacting your hosting or domain registrar)

Regular Monthly Inclusions

❏ Monthly On Page Error Fixing

  • We fix more On Page SEO Errors
  • Depending upon available hours, we continue this process month by month until all errors get fixed

❏ Monthly Link Building

  • Local Business Directories. We have list of top quality Business Directories in terms of authority. We have a research team which keep on analyzing them each month. We remove few directories and add few more depending upon quality checks each month.
  • Web 2 Properties ( Web 2.0s are simply free blogging platforms. Most properties allow for a pretty crazy amount of freedom including URL modification, ability to place images and video, contact forms and a ton of other goodies like Blogspot, WordPress, Blogger, Squido, Tumblr)
  • Article Submission (We have list of top quality directories that only allow unique articles and have authority and repute. Article directories allow users to submit unique articles to the directory for content syndication. These directories allow articles to embed links to other websites with relevant anchor text. Popular article directories are considered authority sites and are constantly crawled by search engine bots)
  • Niche Directories Submission (A niche directory is a web directory that focuses on a specific industry, region or subject. We submit to directories that are related to your business and keywords. The benefit of getting listed in niche directories is that the search engines will see that your business is relevant to your keywords)
  • Social Bookmarking (Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links)
  • Social Sharing (The practice of sharing content from a website on a social media site or application)
  • Indirect Link Building
  • Competitor’s Links Analysis & Link Finding
  • Infographics Creation and Submission
  • Broken Links Back-linking Strategy

And many others depend upon requirements of campaign!