Many people talk about sales funnels, but no one explains how it really works. To help you understand sales funnels, I’ve highlighted 4 steps that if pulled off perfectly, will lead to an endless stream of clients/customers.
- Lead magnet: A free product or service that is beneficial to the customer. The goal here is to gain the attention of your target market; to get their contacts or convince them to subscribe.
- Tripwire: A cheap or shareware product that solves the customer’s problems without free of charge. This will be more effective if it is a unique offer.
- Main product: The product/service that rakes in profit for you.
- Profit maximizer: A collection of goods/services that can be combined to increase your earning potential.
Here are some examples from different niches to help you understand the concept better:
- Online English Language Training
Lead magnet: Video — “How to learn English in 15 minutes per day.”
RipTripWare: Enjoy your first Skype tutorial free of charge.
Main product: An online English course via Skype.
Profit maximizer: An advanced course + one-on-one lessons with a native English speaker.
- Manufacture of Furniture and Kitchen Cabinets
Lead magnet: Article — “5 Tips for Effective Organization of Kitchen Space.”
Tripwire: Development of a free 3D modeling of your kitchen redesign + free cost estimates.
Main product: Buying and installing a kitchen set.
Profit maximizer: Buying cabinets and sliding wardrobes at a discount.
- Sale of Real Estate (Cottage Village)
Lead magnet: Article — “5 Common Mistakes When Choosing a Country House.”
Tripwire: A personal display showing the village and individual house selection.
Main product: Buying a Home.
Profit maximizer: Additional sale of a garage, a bathhouse, an outdoor patio, etc.
What’s your niche? Send us your comments, let us build those funnels together!
