As you may already know, advertising is essential for increasing sales and making your business grow. Ads on Instagram consist of two main types:

➤ Official (targeted advertising);

➤ Advertisement by bloggers or the public. We also have to mention reciprocal  advertising here, which is based on agreement with creators or public groups to exchange audiences.

🔽A couple of words about each type:

– Official advertising is the type you see displayed in your feed among posts or in stories (marked as ads). It is customized to the demand of your target audience and is shown only to potential customers, which increases your chances of being seen and reaching to more clients.

– Being advertised by the public and bloggers: a desirable but not mandatory type of advertising. It is essential to remember that ordering such marketing services should be done with caution: before you spend on an advertising campaign of a blogger, for instance, you should evaluate if the blog’s audience is the same as your target.

– Reciprocal is the type that is more relevant for personal blogs in the same or similar fields. At the same time, an exchange of audiences takes place between the participating profiles – a win-win situation!

To summarize, a key role in brand profile development (and business in general) are good advertising, and shares. They increase the chances of sales – at the end of the day, who refuses to get a discount or a nice bonus for their purchase? 😉

However, as great tools as they are, ads and shares are only effective if they are in professional hands. For a good start, you will need to develop both beautiful visual content and adequate marketing materials.

Any questions? Leave a comment below or PM me for advice!